BETSY AKERS, REALTOR® 

Every month Play puts a media mix together in an ongoing campaign to showcase and reinforce the success of real estate agent Besty Akers of Atlanta Fine Homes, Sotheby’s International Realty. Monthly, this includes high impact direct mail delivered to 3,500+ homes, print advertisement reaching a readership of over 76,000, and thousands of digital impressions and more across Google Business Profile and social media. This consistency in message and brand has helped to ensure Akers remains a top agent in Metro Atlanta, as ranked by Atlanta REALTORS®.

We have succeeded in creating an awareness campaign to engage and educate potential customers about Betsy, her properties and why she’s so effective. By driving folks to a website we designed and implemented, BetsyAkers.com, we are best able to tell the Akers’ story, measure the effectiveness of the campaign and promote users to reach out to Betsy.

“Brett Player and Play have done an excellent job for me in marketing. He is delightful to do business with and has identified key creative ways to promote my business.  His execution (as well as suggestions) has been excellent, and I would recommend him highly. Please feel free to call me! Betsy Akers” - Betsy Akers

Play continues to work with Betsy Akers, starting in 2017. We thoroughly enjoy the relationship and applaud her continued success. Go Betsy!

Seen here are screen shots of BetsyAkers.com, a responsive Wordpress site that auto pulls FMLS data for Akers’ listed and sold properties.

Seen here are screen shots of BetsyAkers.com, a responsive Wordpress site that auto pulls FMLS data for Akers’ listed and sold properties.

Seen here is the website landing page for “properties recently sold”. The content on this page and all listing pages are automatically pulled from FMLS and styled within a third party software for design continuity.

Seen here is the website landing page for “properties recently sold”. The content on this page and all listing pages are automatically pulled from FMLS and styled within a third party software for design continuity.

Above are mobile screens of Instagram and Facebook, which Play manages. Each month we showcase properties and more for Betsy, culminating in thousands of followers and ongoing engagement.

Seen here is one example of many postcards designed and mailed to a list of recipients who fit our criteria within a geographical area. We manage this list of addresses and distribute the direct mail campaign. Fun fact, this penthouse, at the top of…

Seen here is one example of many postcards designed and mailed to a list of recipients who fit our criteria within a geographical area. We manage this list of addresses and distribute the direct mail campaign. Fun fact, this penthouse, at the top of the St. Regis, is the highest listing price ever for a condo in Atlanta.

Seen here is one of many quarter page advertisements placed within the Northside Neighbor. This is a tear sheet from the actual paper in February, 2019.

Seen here is one of many quarter page advertisements placed within the Northside Neighbor. This is a tear sheet from the Neighbor.

Seen here is a digital billboard. Several people approached the Akers with positive comments about seeing this billboard. We managed this and all media buys.

Seen here is a digital billboard. Several people approached the Akers with positive comments about seeing this billboard. We managed this and all media buys. Over 270,000 people saw this board each month due to the placement.