LUMITY LIFE

Lumity Life is a lifestyle brand out of Europe concentrating in Health and Beauty, offering products in the anti-aging category. We worked with Lumity Life to participate in naming and brand building. Danielle Loiuse of Play designed the logo, package design, digital and brand communication with art direction by Brett Player.

Play's development team supported Lumity Life around their three digital properties. Based primarily on the Shopify platform, Lumity Life includes a full shopping cart, a consumer review section, a press section, a find a store section, an online chat, a digital magazine and a rotating on-site marketing campaign overlay.