GRAPHIC DESIGN

At Play, we know design has the ability to set you and your company apart. Our goal in every project engagement is to make your brand iconic. With each new design, we ask ourselves how we can create communication that is relevant, striking and memorable. We also ask you questions to understand your brand personality and preferences. We wouldn’t possibly begin the work until we’re sure we can confidently capture your essence too. 

“We understand that graphic design, design sensibilities and design systems can make or break a brand. By creating a seamless user experience and moments of appreciated surprise, Play elevates our client’s story. And not that industry recognition is a measuring stick, but if it were, we have a high water mark… with well over 50 awards to date.”

Graphic design services involve the creation of visual communication materials that effectively convey a message or idea to a specific audience. These materials can include a wide range of digital or print media, such as logos, advertisements (link to the Advertising page here), brochures, websites, packaging, social media graphics, and more. See below for an overview of our design services:

Play our video below to see a fast paced culmination of our design.

With our design work, we use a combination of typography, color, imagery, and layout to create visually appealing and engaging designs that capture the attention of their target audience. We work with clients or collaborate with other members of a team to develop a design concept that aligns with your vision and goals.

What are a Brand’s Top Six (6) Most Common Design Needs?

1. Logo: Every brand begins with a visual symbol or emblem that reflects their business and brand voice.

2. Branding: Developing a consistent visual identity is essential for a brand. Through consistent color schemes, typography and imagery, you begin to build brand awareness and, eventually, recognition. See more on developing a brand.

3. Marketing Materials: No matter if your brand is entirely online or a brick-and-mortar, creating print materials such as brochures, flyers, posters, business cards, and/or product packaging can help to leave your prospects and customers with a lasting impression.

4. Web Design: Often referred to as your online brochure, a dynamic website design and development, including thoughtful layout, navigation and user interface, can go a long way in building positive brand experiences.

5. Social Media Graphics: Not all social content is created equal. That’s why designing compelling images and graphics across your social media platforms can help to effectively promote your brand and message! Learn more about our social media services.

6. Illustration: Never underestimate the power of original artwork or graphics to enable your brand message and mission to stand out.

7. System Design: This represents your ability to showcase sub-branding or divisions within your company and how they work side by side or ladder up to the larger entity. It’s important that your audience understands this in a seamless way. Design does this.

With every design endeavor, aim to create remarkable designs that are both visually appealing and effective in communicating your brand’s specific message or idea to your target audience.