NaanStop
NaanStop is a quick service restaurant brand with three locations in Metro Atlanta and growing. FullCourse, an incubator and accelerator of early-stage food brands, brought in Play to work with the Indian restaurant brand on branding and marketing.
As agency of record, Play works with NaanStop to further refine their brand, plan the marketing around media, produce POP displays, event marketing, email, text, social marketing, digital campaigns to include geo-fencing and display advertising, radio and more. Together with NaanStop and FullCourse, we measure the effectiveness of the campaign and revise ongoing. Below you will see a sample of creative per execution. These are generally produced to be in restaurant, pushed on email, digital and social.
In addition to the eye candy below, we ran geofencing and retargeting campaigns, driving 300+ customers to visit the physical restaurants monthly, as well as pushing hundreds of online visits to purchase catering.
Point of Purchase
Here, you see an A-Frame, placed outside all restaurants. All designs below were published and placed throughout the restaurants, and were used for digital marketing.
The food photography is original by Haigwood Studios, art directed by Play.
Point of Purchase - in restaurants
Marketing pushes around holiday, specialty drinks, and Georgia Tech
Point of Purchase - in restaurants
Drink labels - in restaurants
Designed to-go bags, cups and more