The Home Depot

Player worked in-house with Home Depot on contract as Sr. Creative Director through RRD - Highest level creative position overseeing all in-store shopper experience across 2200 stores to include:

• Product launches - description, shop-ability, experience

• In-store promotions

• In-store signage

• Seasonal promotions

• Wayfinding system

• Set up how to shop a department, tested, implemented

• Overall store look both outside and inside

• Omni Channel Advertising Team - National Campaigns

• Shopping trend exploratory ideation

• NYC Window Designs

The Coca-Cola Company

Coca-Cola engaged PLAY for six years to create Trimester kits. This educated their bottlers on activations around each North American brand under the Coca-Cola umbrella. We created a brand for each Trimester, a poster to hang in break area that had the timeline of each activation, brochures for distributers to take with them to help sell each activation into their route, and finally a video that included each brand’s message around the marketing.

ISEC Inc.

PLAY created a brand and product campaign that launched ISEC’s Laboratory line. ISEC is a large construction company specializing in finishing out hospitals, labs, sporting arenas, concert halls and commercial buildings.

• Refreshed Brand

• Identity Suite and Apparel

• Tagline and Trade Advertising Campaign

• Sub-brand for Lab

• Marketing Collateral and Tradeshow

• Catalog and other product materials

• All vehicle and job site signage

FATS Inc. (Now Meggitt)

FATS Inc is a virtual training company devoted to the US military as well as 60 other countries. When PLAY engaged with FATS, it was a requirement that anyone calling in air support in the field must have trained and passed certification via FATS. We went to several states to meet and film the Marines, Navy and the Army as well as the Canadian Military. This lead to creating communication strategy and materials across all mediums. This included:

• Elevator Pitch

• Corporate Videos

• Rebrand

• Marketing and PR Collateral

• Trade Advertisements and Trade Show Material

• Naming and Product Branding

CIBA Vision

PLAY worked with CIBA Vision for several years to launch many brands, including Daily, Freshlook, Night & Day and Radiance Contact Lenses. Brand Activation included:

• National Consumer Campaign

• Point of Sale materials for eyecare stores across the US

• Event marketing and support for PR Community

• Digital campaign

• Branding and marketing collateral

Additional PLAY product launch stories include:

• Assets - created and launched brand into all Targets, 40MM brand

• Brew at the Zoo - largest event at Zoo Atlanta

• Champion Athletic in Walmart Stores

• Home Depot - PLAY - Installation Services, In-store TV Station HDTV, Manhattan Store, Pet Food in TX

• Spanx - launched 35+ products across US and International

Player launch stories previous to PLAY

• Cadillac CTS, DTS, Escalade, New Vehicle Technology (digital)

• Capital One - Several Credit Cards (digital)

• Folgers Coffee Latte (digital)

• Orbitz - Travel Site (digital)

• Colonial Candle

• Dannon La Creme

• Gatorade Energy Bars

• Nautica Fragrance

• UniSunstar