RESEARCH & BRAND DEVELOPMENT

When it comes to your brand, Play believes it deserves to win by building great bonds that fuel its longevity and growth! That’s why we work with you on researching your space, competitive landscape, audience and reason for being. Once we agree on the "findings and recommendations", we create or re-position your brand through execution. Services include:

“Did you know Play has worked with some of the biggest brands, including Coca-Cola, CNN, Dell, Google, Home Depot and more! With such extensive brand experience, you can be assure we know how to take yours to the next winning level!”

 
 

  • BRAND DISCOVERY

  • BRAND POSITIONING

  • (RE)NAMING

  • LOGO DEVELOPMENT

  • CORPORATE IDENTITY SUITE 

  • BRAND STYLE GUIDE

  • ON SHELF GROWTH STRATEGY

 

Check out how we helped SW&A refresh their 20-year-old brand!

 

The Four (4) Major Steps of Brand Development: What Is It & How-to Maximize It

Brand development refers to the process of creating, building and establishing a strong brand identity for a product, service, or organization. This involves defining the brand's core values, messaging, visual identity, and overall personality.

The brand development process typically starts with:

Step 1: Conduct Market Research

It’s crucial to begin with thorough research to identify your target audience and to understand their needs, preferences and behaviors.

Step 2: Define Your Brand Positioning

Armed with your consumer insights, you can tailor your brand's messaging to reflect you while also resonating with them.

Step 3: Develop a Brand Identity

The next step is to create a visual identity that reflects your brand's personality and aligns with its target audience. This includes designing a logo (link to the Design page here), selecting brand colors and typography, creating brand guidelines, and developing a consistent brand voice.

Step 4: Create a Brand Strategy & Marketing Plan

Brand development also involves planning how your brand will be communicated to its target audience. This includes defining specific objectives and brand-aligned strategies, identifying the channels and tactics that will be used to reach the audience, and creating a content strategy (link to the Marketing page here) that aligns with the brand's essence and values. 

Ultimately, brand development is an ongoing process that requires continuous monitoring and refinement to ensure that the brand remains relevant and resonates with its target audience.