Franchise
The difference between opening a business and opening a franchise is know-how.
Play has the knowledge, experience, and creativity to help franchisors and franchisees grow their business. Our team creates insight-driven strategies, executes new campaigns, and drives more customers to your door. Our Franchise Team has worked with some of the top franchise brands in the world–food, education, services, etc. We help franchisors find more franchisees and to help those franchisees find more revenue.
*Some work in concert with JS
HOW WE DO IT
Play creates a team around your brand’s needs. They will have the right background, experience, and skill sets. Then, we work with a diverse group of people within the franchise brand; C-Level executives, marketing departments, franchisee advisory committees, and even customer focus groups. We learn all we can so we can to create the branding and business-generating marketing that will stand out and engage your audience.
We can work on any marketing assignment from simple naming exercises to full-system re-brandings. We provide the services you need and the partnership you want.
Reach out for a discussion today. Email Brett Player here.
Your Franchise Team
Read about each Player’s experience in the franchise space.
David Cohen
Lead Strategist & Copywriter
Related Experience: Cinnabon, McAlister's Deli, Auntie Anne's Pretzels, Seattle's Best, Carvel Ice Cream, Minute Maids, Scooter's Coffee, Beef Jerky Outlet, 9Round Boxing, Popeyes, Waffle House, Huddle House, HoneyBaked Hams
Brett Player
Strategist & Art Director
Related Experience: InterContinental Hotel Group, Holiday Inn, Chick-fil-A, Popeyes, Mattress Firm, Primrose Schools, Home Depot*
Katherine Morales, APR
Strategist & PR
Related Experience: Geeks-On-Call, Asbury Automotive Group*, Chick-fil-A, Primrose Schools
Brent Craig
Print Producer
Related Experience: Ruth's Chris Steak House, Popeyes, Bojangles, Chick-fil-A, Crown Hallmark, Keller Williams Real Estate, Franchise Update magazine
Danielle Louise
Illustrator & Art Director
Related Experience: Guac y Margys*, The Georgia Hemp Company*, Tin Lizzy's*, Piece of Cake*, Popeyes, Mattress Firm
Mark Adams
Digital Strategist & Marketer
Related Experience: Subway, Orange Theory, McDonald's, Indus Hotels, JimmyJohns, Agape, Walgreens, Home Depot*, ArcoMurray, JLL, TopGolf, Ferrari
Majo Abadia
Digital PM & Lead
Laboratory testing franchise with over 170 locations
Robyn Risenhoover
Social Manager & Content Creator
Official hotel and hotel partners of SeaWorld Orlando
*marketing process similar to a franchise model