Integrity LandWorx
When PLAY was approached to help a high-end landscaping company, Integrity LandWorx, we zeroed in on what success would look like. Upon discussion we narrowed our universal goal to capturing more of the Atlanta luxury residential market. Once we had defined our goal, the audience came easily. Through direct mail and print advertisement, monthly we reach our intended audience of homeowners owning high valued properties in our desired region. In addition, we collaborate to layer in Adwords, Google My Business postings and social media for a truly integrated campaign. Through monthly measurement and client discussions, we tweak the messaging for better and better adoption.
“I have enjoyed working with Brett Player and PLAY very much. His creative team is super good and the whole experience has been very professional. They are results driven and our collaborative efforts have paid off in a big way. New leads come in every week and our brand enhancement and awareness has never been better. It’s been a lot of fun….Thank you Brett.”
- John Inman, President, Integrity LandWorx
See below for some examples of our campaign creative. On direct mail, you are looking at the front of several postcards and one back. On the advertisements, you are looking at several quarter page ads and one half page ad.