Sneex

Sara Blakely brought Play in to help with the package and design of her new brand, Sneex. In a true collaborative collective of creatives throughout the US, brought together by Sara, we illustrated characters, shoes, fashion, streets, high-kicks, and more. We designed patterns, typography, too many layouts to count and then some. It was a whirlwind that culminated in a fun and exciting new brand. As always, we appreciate and love working with Sara and her extended team.

Whether our client wants to collaborate shoulder to shoulder or from across the globe, we can match their style. In this case, we worked together with a larger team to get the new package designed and produced for the Sneex launch. And while we never claim ownership, we were "in the room where it happened."

Some fun process shots of our design space, Sara’s home office. A lot of good energy in there!