KILPATRICK

Kilpatrick Townsend & Stockton, LLP, hosts an annual recruiting weekend for law school students. Play has been branding this event, “Callback Weekend” for several years.

Each year, Play brands the event with a unique logo and extended brand. This year, we leveraged Chicago’s skyline while blending in the Atlanta phoenix symbol and the Golden Gate Bridge to the overall look. This talks to the history of the firm with Atlanta and San Fran, while the event location of Chicago. Dark plum worked well as an overall color as it brought out the deep wood in the Art Institute of Chicago’s NY Stock Exchange room.

Later, we stood up large light boxes filled with sailing imagery, projected bright graphics on the walls and more, to set off the view of the Lake Michigan from the ballroom.

Take a look from design to photos of the summer event. The result was a smashing success with a flurry of accepted offers by students throughout the nation.