Qualitative and quantitative research can be paramount when guaranteeing success. This shines a lens on what current and potential customers think of your brand, products and business practices. As importantly, it illuminates your customers’ habits, trends and why and when they purchase your products or similar products. With this information, it is much more likely to create messaging, communications and campaigns that resonate and work. If you have the budget and time, we highly recommend you consider customer research as part of our engagement.

Our Research Partner, The Bantam Group

The Bantam Group is our high budget, gold standard of Customer Research. Brett Player has worked with The Bantam Group on many client engagements to include Certus Bank, Cobb Link, Georgia Economic Development, Orkin Professional Services and the University System of Georgia. All included qualitative and quantitative research. We then took this information and created messaging, branding and multichannel advertising campaigns.

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Orkin Commercial - in concert with Bantam and JS (Player overseeing campaign)

  • Qualitative

  • Quantiative

  • Messaging

  • Sub-branding

  • Trade Advertising

  • Direct Mail

  • Digital Campaign

  • Trade Show Campaign

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University System of Georgia; Board of Regents - in concert with Bantam and JS (Player overseeing campaign)

  • Qualitative

  • Quantiative

  • Messaging

  • Naming and Branding

  • Print, Outdoor, Digital Advertising

  • P.O.S and Event Support

  • Social Marketing and Management

  • Website Design

  • Call Center Set-Up and Scripts

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Research conducted by PLAY

Player has lead Research projects by PLAY to include qualitative, quantitative, messaging and business insights. Here are a few examples.

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Nease, Lagana, Eden & Culley Inc., (NLEC) is the top insurance company tailored to high wealth individuals or families in the South East.

  • Qualitative

  • Quantitative

  • Messaging

  • Actionable Business Insights

  • Rebrand

  • Website

  • Email Marketing

  • Marketing Collateral

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PLAY was contracted by Dell Professional Services to conduct research for Clemson University. We worked side by side with Dell over 3 months to produce a 100 page research document. PLAY was then engaged directly by Clemson University to help design their digital footprint.

PLAY conducted in person exercises with SPANX in order to determine a brand system for their growing list of products. This resulted in retail shelf growth for over 10 years.