PLAY is excited to discuss our capabilities with Goodman Manufacturing and look forward to continued conversations with the your team. Today, more than ever before, brand or product conversations are across media and in person. PLAY thinks this way. What is your message? How is it best represented for consumption? Where will your message best be met, absorbed, reinforced and then remembered?

When talking with Rob Barnes, it seems important to cover some PLAY capabilities that might be relevant to Goodman for conversation. See below for three avenues worth reviewing.

Multichannel Marketing

PLAY is currently working with many clients in developing materials that are leveraged across digital, social, in print and in person at meetings or events. This allows clients to reach their audience where they are and have a natural conversation in that chosen environment. This extends to collateral, marketing, content marketing and advertising.

Product Launch

We have both created product brands and helped to launch products. This has been done for B2B offerings and B2C as well. For B2B, PLAY has often created communication directed to larger brand employees, selling in their own new product lines and marketing campaigns. To see this and many more launch stories, click below.

Customer Research

Whether you are embarking on a new campaign, launching a product or looking for insights in your business plan, customer research can be a great tool in developing your playbook. PLAY has historically worked with Customer Research and Messaging in creating brands and campaigns. We have also lead the Research and developed the Messaging.