How Brett Player and his team are helping redefine today’s ever-changing marketing landscape.

By Michael J. Pallerino

When people hear the name “Play” for a company, they might not know what that company does. Do they produce games, toys, or playgrounds? But as their clients soon learn, they do something more fun than any of those. Play produces great ideas.

For instance, when Play was hired to update Zoo Atlanta’s brand and rework their website, they didn’t just think inside the box or inside the computer screen. “I was concentrating on Zoo Atlanta daily at that time,” says Play’s founder, Brett Player. “The Zoo had hired us only for our design work, but when my wife told me about another Zoo’s event, I couldn’t stop tossing it around in my head. So, I brought the idea of having a “Brew at the Zoo” event to the marketing team and they loved it. I mean, it is a great name, right?!” With wind in his sails, he then called a friend over at SweetWater Brewing and asked if they’d be interested in sponsoring the inaugural event and got an enthusiastic “Yes!” Play worked with the Zoo to brand and market the event.