Welcome to Digital Campaigns!
PLAY is my agency, so look around and check out some of our case studies. I look forward to our conversations and outcomes around Digital Campaigns. Please take a moment to review the Syllabus below. At the end of the page, there is a link for a PDF. Feel free to download it.
I should let you know that both this site and the email via Mailchimp are examples of digital channels. Great news about both is that you, as a designer and not a developer can easily implement them yourself. We’ll review this over the class as well as many other avenues.
Syllabus
M.AD – SPRING 2021 – POP 527: Digital Campaigns
April 8, 2021, Thursday @ 1pm (10 weeks)
Instructor – Brett Player
Contact Info:
brett@goplaydesign.com
Mobile. 404-290-0728
Go go’s –
· Come to class prepared, having completed each assignment
· Be on time
· Engage with video for Zoom
· Have energy in class and participate
· Be positive while in class, negativity is contagious so constructive criticism rather than just criticism
· Dress as if you’re going into school, so no pajamas or anything like that
No go’s while in class –
· No eating lunch during class as it’s distracting
· Mute yourself unless speaking and keep background distractions to a minimal within reason
· No joining late unless you have texted or emailed me as to why and what time your delay might be
Syllabus is in the First Person. So, the instructor Brett Player is “I” and the student is “you”.
Overview:
Digital marketing is everywhere and is part of the fabric of our lives. To say Digital seems dated. Think “integrated campaign”. This encompasses websites, apps, gaming, social, search, search advertising, display ads, digital billboards and outdoor, email marketing, content marketing, blogs, podcasts, emerging technology… the list goes on. And everything is available if you want to employ it. So how do we have a class around something as large as the ocean? Let’s break it down for ease of consumption and discussion.
We’ll look at the foundational elements of a brand in the digital realm and the general history of the internet with brands and designers. How does this apply today?
Let’s scope out what is being currently done in the marketplace today. Where are brand conversations and what technologies are capturing this discussion and why?
Because the scope of technologies is so vast, let’s hear from some specialists. We’ll include some speakers to join us and discuss their experiences in digital and what they’re doing now. I’ll let you know who may join us once I lock down the participants. Having said that, you should be excited as I sure am.
Big Idea or Campaign. Each of you will craft a creative brief, create an idea for campaign or promotion and execute it across digital. This will aspirational, so think a little crazy, big, whatever. We’re not putting guard rails on you as we want to come out with engaging stuff.
Outcomes:
The Digital space will be more familiar as you will better understand how it all fits together and how you might leverage each channel.
Your confidence will grow based on knowledge and understanding of the possibilities.
You will have a portfolio piece you can be proud of and should be a consideration for your portfolio when you graduate.
Class by Class (this may change as we move through the quarter!)
April 8th
Intro to class. Discuss history of digital with branding and marketing. Breakdown different channels and discuss in broad terms.
We will look at software available now that you as a non-coder could conceivably utilize in building and marketing a brand. Why? Because I want you to feel empowered with your current skill set.
Assign a channel to each student for you to research and give a presentation to the class on your assigned channel. An example of a channel might be email marketing.
April 15th
Will discuss different channels and listen a presentation from a student on one of the channels. We will do approximately 2-3 channels in this class.
I’ll go over a current client analytics so you can see in real time how a campaign might be measured.
April 22nd
Will discuss different channels and listen a presentation from a student on one of the channels. We will do approximately 2-3 channels in this class.
Discuss your individual project and go over what you will be doing.
If we have time, I will go over software and how to use it for a specific channel that does not require coding. Example would be Mailchimp.
April 29th
Start to review project briefs per student. This will include user research, strategy and thoughts in order to inform the creative outcome.
Guest speaker discuss their experience in the digital space.
May 6th
You will share your exploratory ideas based on the acceptance and probable revision of your brief discussed last week.
If we have time, I will go over software and how to use it for a specific channel that does not require coding. Example would be SquareSpace or InVision.
May 13th
We will continue to noodle your exploratory ideas and think a little sideways. It’s important to understand the user and how they will connect and push the campaign
May 20st
Continue to discuss projects and execution across chosen channels per student. Discuss next steps per project.
Guest speaker discuss their experience in the digital space.
June 27th
Continue to discuss projects and execution across chosen channels per student. Discuss next steps per project.
Discuss each project with individual meetings.
June 3rd
Discuss each project with individual meetings.
June 10th
Discuss each project with individual meetings.
Give grades per student.